Red Bull Rabiscada

Red Bull Rabiscada is a trio competition of passinho, the dance style born from Rio de Janeiro's funk carioca, celebrating the city's street culture. To give the event a visual identity, we looked for a language that captured this urban energy and its geographic roots. We created a lettering style inspired by Brazilian graffiti, blending references from the competition's dance floor with the landscapes of Rio de Janeiro. The result is an identity that carries the authenticity of the culture it represents.