Co.lab

Co.lab is a communications and events company that works as a hub of creative professionals, organized into four verticals: Co.cria (creative), Co.analisa (strategy), Co.organiza (corporate events) and Co.música (music events). The challenge was to express this collaboration between distinct fronts without losing the parent brand's cohesion. The answer came from the geometric abstraction of the logo itself: we created a set of graphic shapes for each vertical, which can be freely combined when the communication is for Co.lab as a whole, or applied on their own to give each vertical its own identity in its specific communications.