Sofia Karaoke Club

Sofia is a karaoke bar in Porto Alegre that, after 10 years and a change of ownership, needed a rebrand to modernize and mark this new chapter. We developed the strategy and rebrand together with the new owners, keeping the Eastern reference that was already part of the identity — a nod to the origins of karaoke — and extending that inspiration to the menu as well. We brought in red as the brand's main color, creating visual impact and personality for this new phase.